The booth presents a warm and inviting atmosphere with a modern industrial design. A brick wall backdrop prominently displays the company name, Franklin Electric, alongside a bold message in Portuguese that translates to "Moving water is our business." The setup includes a sleek coffee station, complemented by fresh pastries and flowers, creating a welcoming space for visitors to pause and engage. Soft lighting and wooden furniture add a touch of comfort and elegance, making the stand both functional and hospitable.